Hidizs was founded early in 2009, when pocket HiFi had just become a thing. At that time, they were pricey and badly made. Digital music sucked in those days, but people didn't really care. Tamson, the founder and the CEO of Hidizs, did care. He was an audiophile and fronted an underground rock band in college. After graduating, Tamson dedicated his life to making HiFi music players for lossless music. As an audiophile, it was a no-brainer; music should be heard as it was intended to be.